How To Build A Brand website (the “Website” or “Site”) uses ‘cookies’. By using our Site, you consent to the use of the cookies listed below; however, you can disable cookies and continue to use our Website. We do not use cookies to gather personal information about you from your computer – we can only collect this kind of information if you choose to give it to us. 

Cookies are small text files that virtually all websites use to identify and remember users and track their activities on the Site. They contain small amounts of information and they are downloaded to a user’s laptop or other device by a web server when the user visits a website. These cookies remain on the user’s device until they expire or are deleted. One of the primary purposes of cookies is to save you time by telling a web server that you have returned to a specific page. 

Without cookies, it would not be possible to achieve the level of interaction that internet users expect of the web. Cookies are used by browsers for a variety of tasks, such as: 

• Tracking visits to a website and individual web pages. 
• Remembering user names and passwords. 
• Retrieving billing and shipping addresses. 
• Remembering credit and debit card information. 
• Keeping users logged into a website when web pages are re-opened. 
• Remembering un-purchased items in a user’s online shopping basket. 
• Tracking sales. 
• Analysing trends and user behaviour. 
• Improving products, services and communications. 
• Displaying user-appropriate advertising – have you ever wondered why adverts 
• for your favourite shops keep lingering at the side of your computer screen every time 
• you go online? You can thank cookies for that. 
• Developing and marketing products and services appropriately. 
• Measuring the effectiveness of ads and web searches. 
• Optimising websites and making them easier to navigate. 

All of the cookies we use on this Website are ‘Performance Cookies’, as categorised by The International Chamber of Commerce (UK). This classification of cookie collects anonymous information about the way our visitors use our Website – the most frequently-visited pages, the amount of time spent on each page, the number of users who click on internal and/or third-party links, how many sales are generated through each page, whether you came to our Site via another Website, etc. 

No identifiable information is collected by these cookies – all gathered data is aggregated and therefore anonymous. The cookies we use simply allow us to monitor and improve the performance of our Website in general, and improve and personalise each user’s experience on this Site. To find out more please see our Privacy Policy.  

The following four Google Analytics cookies are used on this Site:

1 - Cookie Name: __utma 

Cookie Description: This is a Google Analytics cookie which tracks the number of visits you make to this site and the time of the first, previous and current visit you make. 

Cookie Expiration: 2 years 

2 - Cookie Name: __utmb 

Cookie Description: This is a Google Analytics cookie which tracks your activity on this website per session. 

Cookie Expiration: 30 mins

3 - Cookie Name: __utmc

Cookie Description: This is a Google Analytics cookie which is used for backwards compatibility. 

Cookie Expiration: Session 

4 - Cookie Name: __utmd 

Cookie Description: This is a Google Analytics cookie which tracks how you arrived at our site. 

Cookie Expiration: 6 months 

No, they do not. These performance cookies simply allow us to track user activity on our Website – they do not contain any personal data or anything that could identify you. 

You can easily delete cookies at any time and modify your browser setting to automatically disable or enable all specific cookies. You can also set your web browser to notify you every time a cookie is presented to your computer, thus allowing you to reject or accept them on an individual basis. However, please be aware of the following consequences: 

• If you delete cookies, this may cause you to lose information that would otherwise allow you to access our Website more quickly. 
• By declining cookies, you may not be able to access all or some parts of our Website or enjoy certain interactive features of our services. 

Safari 

1. Go to the Safari menu. 
2. Click on ‘Preferences’ 
3. Click the ‘Security’ tab. 
4. Under ‘Accept Cookies’, set it to accept, reject, or selectively accept cookies. 

Firefox  

1. Click on ‘Tools’ in the menu bar. 
2. Click on ‘Options…’ 
3. Click on ‘Privacy’ tab in the top section. 
4. From the drop down box, select ‘Use custom setting for history’. 
5. Un-check the box that says ‘Accept Cookies from Sites’ 
6. Click ‘OK’ and Close the screen. 

Internet Explorer  

1. Click on ‘Tools’ in the menu bar. 
2. Select ‘Options’. 
3. Click on ‘Privacy’ tab on top section. 
4. Click on the ‘Advanced” button. 
5. Select ‘Prompt’ for both ‘First-Party cookies’ and ‘Third-Party Cookies’. 
6. Click ‘OK’ and Close the screen. 

Google Chrome  

1. Click the ‘Tools Menu’. 
2. Select ‘Options’. 
3. Click on ‘Under the Bonnet’. 
4. Click on ‘Cookie Setting’ button and tick ‘Block all third-party cookies without exception’. 
5. Close the screen. 

For further information and guidance on cookies, please visit http://www.aboutcookies.org.uk/