Stories Parfums is a very special brand for Eike and I because its one we worked on together. Founder Tonya Kidd-Beggs has created something truly original and beautiful and we love it (and the fragrances which are exceptional)!
This Executive Clinic looked at her Founder story and how she has built a wonderful community around her brand and here is a Sneak Peek!
We discussed....
- The importance of a compelling Founder Story for this brand.
- The approach taken to building a Loyal Community. Scented Gatherings.
- A Smart approach to Subscriptions. Building brand loyalty.
- Sustainable Initiatives – an Important Part of this brand’s story.