OFFICIAL PARTNER
How to Build a Brand
In partnership with The Beauty Awards 2026
How to Build a Brand is a structured founder development programme created by Emma Elliott Founder of Chalk PR & Comms, a specialist beauty and lifestyle consultancy with over three decades of industry experience, in partnership with Eike Cummings, Founder of Be Sisu who has spent three decades working with renowned global talent, rights owners and brands in music, television, events and beauty.
The programme is designed for founders who are ready to move beyond the idea stage and build a brand with genuine commercial longevity. It combines video training, structured workbooks, membership clinics, and live Q&A sessions — giving founders the practical frameworks and industry expertise to grow with confidence.
What Winners & Highly Commended Brands Receive
6-month VIP membership
to How to Build a Brand, valued at £800 per person
50% off
any workbook purchased through the programme
25% off
any consultancy hours purchased with Emma and Eike
Available to all Highly Commended and Winner brands across every category at The Beauty Awards 2026. The programme covers brand positioning, retail strategy, buyer conversations, packaging, pricing, press strategy and community building.
“A genuinely meaningful benefit for every brand we recognise — not a token gesture, but expert-led support that can help shape where a brand goes next.”
Suzan Antonowicz, Head of Brand Partnerships, The Beauty Awards