The INFLUENCERS workbook by How to Build A Brand shares our expertise and knowledge at a fraction of the cost of a consultancy model and enables brands to take a DIY approach, with our support. The workbook is offered with accompanying video content, live weekly Q&A Group Sessions and is designed to cover the following areas:

Introduction

• What is a Creator / Influencer?​
• Current Influencer Climate.
• Why Do Brands Use Creators / Influencers? ​
• Sizes of Influencers ​
• Differentiating Influencers
• Interim Notes & Exercises
• Types of Influencer campaigns ​
• Affiliate Programmes
• Tools to Help You Choose ​
• Influencer Briefs & Fees​ 
• Engaging & Evaluating Content ​
• Considerations for Evaluations​
• Examples of Influencer Campaigns

Final Notes & Exercises