The EVENTS workbook by How to Build A Brand shares our expertise and knowledge at a fraction of the cost of a consultancy model and enables brands to take a DIY approach, with our support. The workbook is offered with accompanying video content, live weekly Q&A Group Sessions and is designed to cover the following areas:

Introduction

• Types of Events & Planning Checklist
• Budget Planning
• Venue Sourcing
• Invitation Lists & Seating Plans
• Talent Management
• Interim Notes
• Catering, Florals, & Social Moments
• AV, Production, & Floor Plans
• Photographers
• Run of Play
• Hosting
• Social Media
• Post Event Reports 

Final Notes & Event Exercises