The MARKETING workbook by How to Build A Brand shares our expertise and knowledge at a fraction of the cost of a consultancy model and enables brands to take a DIY approach, with our support. The workbook is offered with accompanying video content, live weekly Q&A Group Sessions and is designed to cover the following areas:

• Creating Customer Personas
• Database Marketing
• Customer Segmentation
• Targeted Communications
• Customer Email Journeys
• Email Analysis & Optimisation
• V.I.P. Partnerships
• Advertising & Promotions
• Database Analysis
• Marketing Exercises