The PUBLIC RELATIONS workbook by How to Build A Brand shares our expertise and knowledge at a fraction of the cost of a consultancy model and enables brands to take a DIY approach, with our support. The workbook is offered with accompanying video content, live weekly Q&A Group Sessions and is designed to cover the following areas:

• What is PR, And What is it Not?
• The Importance of Creative Storytelling
• Compelling Press Releases
• Creative Imagery
• Affiliate Programmes
• Crisis Management
• What to Look For in an Agency
• The Tools You Need to Start
• Target Audiences You Need to Reach
• Always On Mindset
• How to Value PR - What is the ROI