The BRANDING workbook by How to Build A Brand shares our expertise and knowledge at a fraction of the cost of a consultancy model and enables brands to take a DIY approach, with our support. The workbook is offered with accompanying video content, live weekly Q&A Group Sessions and is designed to cover the following areas:

Introduction

• What is Branding
• Why is Branding Important
• Brand Identity
• Definitions
• Brand Ethos
• Brand Pillars
• Brand Personality
• Interim Notes & Exercises
• Visual Identity
• A Brand's Perfect Customers
• Brand Points of Difference
• Brand Collateral

Final Notes & Exercises